It’s surprisingly easy to lose sight of the higher level reasons behind why we do what we do. The everyday has an expert ability to consume you totally to the point where you’re more concerned with the form rather than its function.
We’ve been working with an environmental charity and a London borough on encouraging residents in council estates to take on healthier and greener behaviours. I recently had an opportunity to visit the homes of a handful of participants to talk to them about what the one-year long campaign had meant for them. The responses were unexpectedly overwhelming. People invited us into their homes and talked about how they had changed their lifestyles and were reaping numerous benefits (physical, mental, spiritual etc).
For me, the experience was heart warming and incredibly inspiring. It is moments like these that help to remind you that, there is a reason to enduring the more mundane tasks that you have to trudge through in the course of your work – that there are actual people and their lives at the end of the brief.
- Posted by Lulu
